Some of you were lucky enough to be there and even a few more of you were lucky enough to stumble upon these guys in the city even before the demo but for those of you who didn't make the trek up to Philly.....you missed out. Four SOTYs, 1 GOAT, and about a dozen other guys who are all inside of mine and most peoples top 20 favorites in the same spot at the same time. This was an epic collaboration tour between 2 companies that are trying to fight to keep their spot in the industry they helped mold. It's mind blowing that at a time when skating has a place on network television and its popularity is garnering interest from sporting good conglomerates, energy drink companies, and department stores that two companies that are responsible for putting out videos like This Is Skateboarding, Fully Flared, and Stay Gold can't maintain a place in the marketplace. When the "skateboarding fad" passes and the running shoe companies that have decided to capitalize on the popularity of a sport that Lakai and Emerica helped to popularize what do you think the Nikes, Cons, and Adidas' of the world will do??? Ill tell you. Make more tennis, running, golf, football, baseball, and basketball shoes. They have no real investment in skateboarding. None. Lakai and Emerica have no plan B. They are 100% invested in skateboarding and they are in it for as long as skateboarding will have them. When the "fad" passes companies like Lakai and Emerica will still work to keep skateboarding and themselves alive. The running shoes companies will just leave the mess they caused and try to come back once again when the money seems easy. Now watch most of the best skaters in the world skate our favorite city and remember why they went around and did this. Because they give a shit.
Some of you were lucky enough to be there and even a few more of you were lucky enough to stumble upon these guys in the city even before the demo but for those of you who didn't make the trek up to Philly.....you missed out. Four SOTYs, 1 GOAT, and about a dozen other guys who are all inside of mine and most peoples top 20 favorites in the same spot at the same time. This was an epic collaboration tour between 2 companies that are trying to fight to keep their spot in the industry they helped mold. It's mind blowing that at a time when skating has a place on network television and its popularity is garnering interest from sporting good conglomerates, energy drink companies, and department stores that two companies that are responsible for putting out videos like This Is Skateboarding, Fully Flared, and Stay Gold can't maintain a place in the marketplace. When the "skateboarding fad" passes and the running shoe companies that have decided to capitalize on the popularity of a sport that Lakai and Emerica helped to popularize what do you think the Nikes, Cons, and Adidas' of the world will do??? Ill tell you. Make more tennis, running, golf, football, baseball, and basketball shoes. They have no real investment in skateboarding. None. Lakai and Emerica have no plan B. They are 100% invested in skateboarding and they are in it for as long as skateboarding will have them. When the "fad" passes companies like Lakai and Emerica will still work to keep skateboarding and themselves alive. The running shoes companies will just leave the mess they caused and try to come back once again when the money seems easy. Now watch most of the best skaters in the world skate our favorite city and remember why they went around and did this. Because they give a shit.
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