Thursday, June 26, 2014

Shoe of the Week: Emerica Herman G6 Vulc

Company : Emerica
Skater : Bryan Herman
Weight : 10 oz.
Construction : The Herman G6 Vulc is infused with the Herman DNA, featuring Emerica's new G6 in-sole technology. It has the same G6 high-rebound lightweight cushion foam insole, with a stabilizing support carriage. It is also equipped with dropped-to-the-floor (DTTF) construction for improved board feel and a Vulcanized Gum Rubber outsole with the Emerica Triangle Tread. Keeping with tradition, this G6 Vulc utilizes Herman’s signature Heritage in the design, as well as its one-piece toe panel to avoid blowouts in the ollie area. Bottom line this affordable option to the original G6 now provides everything that everyone loved in the first one in an version that will make anyone skating a vulc that isn't this feel like their shoe is flat out not as good. Support skater owned and rock a sick looking highly skateable pair of Hermans that will be fully stocked at The Shack starting next week. 

Tuesday, June 3, 2014

Clip of the Week : Alien Workshop Mind Field

Now that it has finally sunk in I feel like it is now the time to reflect. Alien Workshop is no more but the legacy that classic movies like Mind Field and Photosynthesis have left will continue to live on. While a lot of online forums have been quick to direct the blame to certain skaters in the video that either left the team, neglected to work to promote the brand, or actually owned the company and then sold it are all valid they are also now irrelevant. Regardless of where the blame should be directed Alien is no more. Needless to say Alien's departure from the skate industry bummed me out hard. I felt from a marketing and promotional standpoint Alien always nailed it. They were at one point a very large company and had very wide distribution but still did a fantastic job of maintaining the core small feel that skate companies need to maintain to guarantee longevity in a super fickle market. The fact that a company who did so many things right couldn't make it is disheartening. I know that clearly a lot had to be done wrong from an operational standpoint but I would have hoped that everything else would have helped to overcome those issues. So now pour one out for the homies at Alien Workshop and enjoy one of the best skate videos ever made. (sorry for the grainy video but its the whole thing and its free)